Posts Tagged ‘ marketing ’

Increasing your “Web-Traffic” (via )

Very insightful read. I need to start putting some of this into practice!

Increasing your "Web-Traffic" Are you new to blogging and wondering what to do next? Are you trying desperately to increase your web-traffic, but can't seem to get that big break you need? Well you've come to right place; and "MarketingJamaica" will be sharing with you some tips that can be used to increase your web-traffic, getting readers to come back; waiting [as if almost in a line] to read the content that you have provided. Now we are not professing to be "web-gurus;" b … Read More



Social Media 4 PR

I was going through my archives and found this presentation I made to the Board of Directors of a Marketing/Advertising/PR company in 2010. It’s about the use of Social Media in the Strategic Communication industry.

Take a look!


Hope you enjoyed! Feel free to let me know what you think and make any suggestions you feel might be helpful!

Comment. Rate. Subscribe.

What ROI means to Social Media Professionals

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As more and more large and small businesses are realizing their need to hop the Social Media Bandwagon, one wonders why so many of them are yet to get their feet wet. From working with a couple of marketing agencies and interacting with their clients, there seems to be one common factor that has many execs cowering under their desks when a Social media proposal rears it’s head: How much are we gunna be spending and where’s the ROI?

I’ll first respond to this with an interesting quote I found by Andres McAfee of Harvard Business School.

There is not enough ROI for figuring out ROI. It is an intellectually bankrupt exercise.

Now, I understand that this may seem harsh and most execs will now be asking “If not ROI, what should we be concerned with?” Well, the answer lies in your perception of social media and it’s purpose in business. Its primary purpose is not to squeeze pockets but to build and maintain a relationship of trust and loyalty between a company and its followers. These followers don’t need to be big investors or even customers! But once you can extend that platform for persons to ask questions, share and receive information, learn about and get closer to your company, the return will be loyal followers who believe in your promotions and have a genuine interest and appreciation for the business.

Below are a few related articles on ROI that I’ve found quite on point:


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